Know What Your Google and Facebook Ads Return
Bring paid media performance and CRM outcomes into one view so your team can connect ad spend to leads, pipeline value, won revenue, and return on ad spend.
Stop comparing ad dashboards and CRM reports by hand
ROI Center combines Google and Facebook performance for the selected date range and connects it to the pipeline your team uses to track real opportunities.
Combined paid media
See channel spend, impressions, clicks, leads, and conversion activity together.
Pipeline returns
Compare won revenue, open pipeline value, and closed-out opportunities in the same view.
At-a-glance ROAS
See the relationship between won revenue and ad spend without rebuilding a spreadsheet.
See Facebook and Google performance side by side
Follow paid spend across the selected period, then compare each channel's contribution without switching between separate advertising dashboards.
Facebook Ads
Review Meta spend, leads, and cost per click for the reporting range.
Google Ads
Review Search and Local Services Ads spend, conversions, and cost per click.
Spend, opportunities, and source tags work together
ROI Center makes the calculation transparent so your team knows what must be connected and how returns are attributed.
Connect ad channels
Sync Facebook and Google advertising data so the selected range has current spend and campaign activity.
Select a pipeline
Use one CRM pipeline as the source for won revenue, open value, and opportunity counts.
Tag opportunity sources
Consistent Facebook and Google source values allow channel-specific performance to stay accurate.
See what is changing across the reporting period
Use clear visual trends to understand reach, response, conversions, and daily spend before deciding where to adjust the budget.
Reach and clicks
Compare audience visibility with the number of people taking action.
Conversions
See response volume across the selected date range.
Daily spend
Track investment alongside performance instead of reading totals in isolation.
See the numbers that help you improve ad performance
Spend & spend mix
Compare total investment and see how budget is split between Facebook and Google.
Clicks, leads & conversions
Understand how much traffic and response each channel creates for the selected period.
Won revenue & ROAS
Connect closed opportunity revenue to the ad spend that helped generate it.
Open pipeline
See potential return still moving through the sales process—not only completed revenue.
Channel reports
Open dedicated Facebook and Google views when you need the details behind the overview.
Date range comparison
Review recent performance using practical preset ranges and a selected reporting period.
ROI Center questions
How is ROAS calculated?
ROAS is won opportunity revenue divided by ad spend for the selected range and connected pipeline.
Does ROI Center support both Facebook and Google?
Yes. The overview is designed to combine both channels while still providing channel-level reporting.
Why do source tags matter?
Opportunity source values help attribute revenue and pipeline value to Facebook, Google, or other activity.
Connect ad spend to business results
See how ROI Center makes Facebook, Google, and CRM performance easier to understand.